Zainil Zainuddin is a PhD candidate with the School of Media and Communication and is researching farming practices in Victoria by a new breed of farmers who he refers to as farmer-activists. These are farmers by choice and not by heritage with no prior experience nor training in farming. Most are tertiary educated with once a strong professional identity and connection to their place of work in the city. He will be investigating who these farmer-activists are, their motivation and intentions, and values and ethos and will also explore the socio-technical aspect of the farmer-activist communities use of digital platforms to enhance their community of practice. Digital ethnography will visually capture the richness of the farm as a place-event, which will be used in combination with qualitative methodology to capture the emerging narrative of personal experiences. He will be interpreting data collected through the lenses of food as a social movement and food activism.