Date: Thursday 12 May 2016 from 6:00 to 8:00pm

Venue: Brunswick Street Bookstore 305 Brunswick Street Fitzroy

Join DERC as they launch their latest publication Digital Ethnography Principles and Practice. Dean of the RMIT School of Media and Communication, Prof. Martyn Hook will open the event. .

This sharp, innovative book champions the rising significance of ethnographic research on the use of digital resources around the world. It contextualises digital and pre-digital ethnographic research and demonstrates how the methodological, practical and theoretical dimensions are increasingly intertwined.

Digital ethnography is central to our understanding of the social world; it can shape methodology and methods, and provides the technological tools needed to research society. The authoritative team of authors clearly set out how to research localities, objects and events as well as providing insights into exploring individuals’ or communities’ lived experiences, practices and relationships.

The book: Defines a series of central concepts in this new branch of social and cultural research Challenges existing conceptual and analytical categories Showcases new and innovative methods Theorises the digital world in new ways Encourages us to rethink pre-digital practices, media and environments This is the ideal introduction for anyone intending to conduct ethnographic research in today’s digital society.

Authors: Sarah Pink – RMIT University, Australia Heather Horst – RMIT University John Postill – RMIT University Larissa Hjorth – RMIT University Tania Lewis – RMIT University Jo Tacchi – RMIT University.

Books will be for sale on the night through the Brunswick Street Bookstore.

Register via


Recent Posts

Leave a Comment

Start typing and press Enter to search