For the past three years researchers from the Digital Ethnography Research Centre at RMIT University have been working with KPMG to conduct the first longitudinal study of its kind into the way that digital media and technology is transforming the lives of everyday Australian households. The project, called Digital Rhythms, employs ethnographic methods to reveal insights, inaccessible via traditional survey-based approaches, into how digital media and content is used in the home – a key site of digital consumption. Focusing on the changing lives and practices of a variety of households in NSW and Victoria, Digital Rhythms is producing rich, nuanced, and socially-embedded portrayals of the role that digital media plays in key domains of everyday life. The study explores the way that people of different ages and backgrounds–from remote to inner urban Australia–think and feel about how digital media is changing the way that they live and their relationships with others.
Research Team: Jo Tacchi (Chief Investigator), Tania Lewis (Chief Investigator), Heather Horst, Sarah Pink, John Postill, Larissa Hjorth, Tripta Chandola (Post-Doctoral Fellow), Victor Albert (Post-Doctoral Fellow).