This bold agenda-setting title continues to spearhead interdisciplinary, multisensory research into experience, knowledge and practice.

Drawing on an explosion of new, cutting edge research Sarah Pink uses real world examples to bring this innovative area of study to life. She encourages us to challenge, revise and rethink core components of ethnography including interviews, participant observation and doing research in a digital world.


The book provides an important framework for thinking about sensory ethnography stressing the numerous ways that smell, taste, touch and vision can be interconnected and interrelated within research. Bursting with practical advice on how to effectively conduct and share sensory ethnography this is an important, original book, relevant to all branches of social sciences and humanities.

Product Details

  • Publish Date:02/2015
  • Paperback: 232 pages
  • Language: English
  • ISBN: 9781446287590


Doing Sensory Ethnography is an essential, readable and above all fascinating volume that is required reading across disciplines and for anyone interested in or working on the senses.

Andrew Irving
Director of the Granada Centre for Visual Anthropology, University of Manchester

Doing Sensory Ethnography situates the field in its broad multidisciplinary and contemporary context, but also provides a hands-on approach to  ethnographic methods as well as the writing up of results. It guides the reader through the field in a reflexive and highly stimulating way.

Orvar Löfgren
Professor of European Ethnology, University of Lund

About the Author

Sarah Pink is the incoming Director of the Digital Ethnography Research Centre and Distinguished Professor of Design and Media Ethnography at RMIT University. Sarah’s approach brings together digital ethnography and design to engage with contemporary issues and challenges through a dialogue between applied and academic research and practice. She works with academic and industry research partners internationally. Her core research expertise is in: digital technologies in everyday life; environmental sustainability; consumer improvisation; safety; and human experience and perception. Sarah is also an international leader in innovative digital, visual and sensory research and dissemination methodologies.

Publications Published

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