Data Ethnographies is a Lab of the Digital Ethnography Research Centre(DERC), at RMIT University in Melbourne, Australia. Data Ethnographiesinvestigates the implications of the increasing ubiquity of data in everyday lives and worlds. We approach data from an ethnographic perspective to: develop insights into what people do with emergent types of everyday data which surround and are produced by our everyday activities; ask how people feel about how their data might be used by others; explore the implications of living in an environment where data is ‘everywhere’; examine how data makes a difference and leads to innovation in social, political and organisational change; and investigate the pressing question of how big data is impacting on and can add value to the worlds we live in.

The Data EthnographiesLab approaches data in a unique way. Much existing debate is on how Big Data can be meaningfully engaged with, and what we might learn from it through computational data analytics. We bring to this a novel ethnographic perspective, which takes us deep into the real everyday contexts where data is produced and experienced.

Through collaborations with experts in producing, analyzing and managing digital data we bring together ethnographic, organisational and scientific ways of understanding the world to produce new insights.


Data Ethnographies partners internationally with

  • Martin Berg
    Martin Berg2015 Visiting Fellow, Halmstad University, Sweden
  • Elisenda Ardèvol
    Elisenda ArdèvolMediaccions Digital Communication and Culture Research Group, Advisory Board Member
    • Debora Lanzeni
      Debora LanzeniMediaccions Digital Culture Research Group
      • Vaike Fors
        Vaike Fors2015 Visiting Fellow, Halmstad University, Sweden
        • Robert Willim
          Robert WillimResearch Affiliate, 2014 Visiting Fellow

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