Digital Ethnography Principles and Practice

This sharp, innovative book champions the rising significance of ethnographic research on the use of digital resources around the world. It contextualises digital and pre-digital ethnographic research and demonstrates how the methodological, practical and theoretical dimensions are increasingly intertwined.

Digital ethnography is central to our understanding of the social world; it can shape methodology and methods, and provides the technological tools needed to research society. The authoritative team of authors clearly set out how to research localities, objects and events as well as providing insights into exploring individuals’ or communities’ lived experiences, practices and relationships.

The book:

  • Defines a series of central concepts in this new branch of social and cultural research
  • Challenges existing conceptual and analytical categories
  • Showcases new and innovative methods
  • Theorises the digital world in new ways
  • Encourages us to rethink pre-digital practices, media and environments

This is the ideal introduction for anyone intending to conduct ethnographic research in today’s digital society.

Product details

  • Publish Date:11/2015
  • Paperback: 216 pages
  • Language: English
  • ISBN: 9781473902381


An essential book for anyone looking to research our contemporary media-saturated context and the implications it has for how we live our lives today. Digital Ethnography comes with an exciting and inspiring range of case studies that demonstrate how thoroughly digitally mediated we are, and how previous methodological concepts can be adapted and applied. This book sets a benchmark for ensuring a truly unique approach to digital ethnography, in an age where ‘the digital’ has become second nature

Adrienne Evans, Department of Media, Coventry University, UK

This is a delightful book – lively, engaging, challenging – providing us with the best available resource for exploring the exciting field of digital ethnography. It is an indispensable text for anyone interested in understanding the diversity and complexity of how the digital is woven into everyday life.

Martin Hand, Department of Sociology, Queen’s University, Canada

  • PUBLISHED: 2015