Queen Victoria Market: atmosphere, vibrancy and authenticity

From March –  July 2017, Shanti Sumartojo has been leading a team of researchers – Joanne Mihelcic and Nicholas Walton- Healey as they investigate the atmosphere, vibrancy and authenticity of the Queen Victoria Market, Melbourne.

The research project which has come about through a partnership between RMIT University, City of Melbourne and the Queen Victoria Market committee will use ethnographic research methods to unpack some of the intangible assets of the market. Through recorded interviews using GoPros and video cameras, the research team will speak with traders, customers and tourists to the Queen Victoria Market site as a way to understand their experiences of the market. The research project will conclude in June 2017 with DERC Director Sarah Pink  joining the team to develop insights from the key findings.

Photo credit: Nic Walton-Healey

We investigate how people experience the digital in everyday life, By researching from the ground up we bring fresh insight to a constantly changing world. The Digital Ethnography Research Centre DERC focuses on understanding a contemporary world where digital and mobile technologies are increasingly inextricable from the environments and relationships in which everyday life plays out. DERC excels in both academic scholarship and in our applied work with external partners from industry and other sectors.
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