Salud Creativa / Creative Health

The Digital Ethnography Research Centre, or DERC, investigates the social implications of digital technologies and social media in everyday life, as well as the impact, design, and governance of automated decision making systems. By researching from the ground up we bring fresh insight to a constantly changing world. DERC is one of the world's top research centres for digital ethnography. We lead in innovative approaches to understanding a contemporary world where digital and mobile technologies are increasingly inextricable from the environments and relationships in which everyday life plays out. DERC excels in both academic scholarship and in our applied work with external partners from industry and other sectors.