In Projects

This project provided new in depth knowledge about the new Indonesian middle class, their relationships with digital technologies, laundry and laundry technologies and environmental sustainability. Outputs: analytical review and consolidation of existing knowledge (providing a set of key insights into emerging lifestyles and culture); video ethnography research in Melbourne and Indonesia providing unique new contemporary and future-focused insights; sensory ethnography analysis using video to reveal unspoken and usually invisible knowledge to develop unique insights not available through standard observation, interviewing, focus group or survey techniques; a series of key insight video clips, poster materials and a documentary film.



Sarah Pink is Professor of Design and Media Ethnography, and Director of the Digital Ethnography Research Centre at RMIT University, Australia. Nadia Astari is a freelance documentary filmmaker based in Australia and Indonesia. Her films have won awards in Melbourne’s Indonesian Film Festival and 15/15 Film Festival.




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