This project provided new in depth knowledge about the new Indonesian middle class, their relationships with digital technologies, laundry and laundry technologies and environmental sustainability. Outputs: analytical review and consolidation of existing knowledge (providing a set of key insights into emerging lifestyles and culture); video ethnography research in Melbourne and Indonesia providing unique new contemporary and future-focused insights; sensory ethnography analysis using video to reveal unspoken and usually invisible knowledge to develop unique insights not available through standard observation, interviewing, focus group or survey techniques; a series of key insight video clips, poster materials and a documentary film.



Sarah Pink is Professor of Design and Media Ethnography, and Director of the Digital Ethnography Research Centre at RMIT University, Australia. Nadia Astari is a freelance documentary filmmaker based in Australia and Indonesia. Her films have won awards in Melbourne’s Indonesian Film Festival and 15/15 Film Festival.




We investigate how people experience the digital in everyday life, By researching from the ground up we bring fresh insight to a constantly changing world. The Digital Ethnography Research Centre DERC focuses on understanding a contemporary world where digital and mobile technologies are increasingly inextricable from the environments and relationships in which everyday life plays out. DERC excels in both academic scholarship and in our applied work with external partners from industry and other sectors.
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